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Aug 8 2018

Search Engine Optimization-Steps to be Taken

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SEO Terminology:

Search Engine Optimization is the process of making the website or webpage visible on the top positions of search engine result pages.

On-Page SEO:
Keyword: It is a word or a phrase that describes the content of a web page. Using Keyword people will search in Search Engines like Google ,Bingo,Ask.com etc.. There are some important factors in On-Page SEO to be indexed/ranked in the SERP pages. Here below we mentioned some of them:

        1. meta tags
          ♦ Title(Main keyword )
          ♦ keywords(5-7 targeted keywords)
          ♦ description(250 words description with 3% Keyword Density)
        2. 1-H1(keyword),2-H2(keyword)
        3. Anchor Text(Keyword with hyper link either internal or external)
        4. Italic(Keyword)
        5. bold(Keyword)
        6. Image Name(keyword ,space not allowed. instead of space hyphen(-) )
        7. Alt Attribute(keyword)
        8. Canonicalization(only one home page )
          •    www.domain.com
          •    domain.com
          •     http://www.domain.com
          •     http://domain.com

          all pages should be one

        9. 301 redirects(redirect a page )
        10. 404 (page not found)
        11. Sitemap.xml(telling Search Engine crawlers to crawl my web pages)
        12. robots.txt(telling search robot to follow /no follow a particular web pages)
        13. URL Optimization(Keyword)

      Off-page SEO:

       DOMAIN AUTHORITY: It is the main factor in Off-page Submissions. DA decides the Popularity of a web site. To get Quality backlink Submit the web page in High DA sites.

        1.   1.Directory Submissions
        2.        It is like Telephonic Directory in Past. Each Sector Contains their particular websites
        3.    2.Classified Submissions
        4.           Every Category has Classified/sub -categories .submit the web site in its most preferable                               classified site.
        1.   3.Profile Creation sites Submission
        2.          Create a profile in a website, And give your Information like Contact ,e-mail and website etc
      1.            4.Article Submissions
        1.           Write a article (700 words)on particular topic related to your website and submit in website
      1.            5. Social bookmarking Submissions
        1.               these are the site like Social media Like-Flickr,Tumblr,reddit etc
      1.            6.Search Engine Submissions
        1.                Submit the website to the different search engines
      1.            7.Image Submissions.
        1.                Submit the Images related to website or web page
      1.            8.Forum Submissions
        1.                  These sites contains the Discussion on a topic. Submit your website in related Discussions
      1.            9.Blog Commenting
                         Give a comment & back link from the different related blogs